tequila dahlia
Tequila Dahlia is a premium filtered reposado tequila brand that is finished with the cristalino process, created by the founders of Mezcal El Silencio. Tequila Dahlia was inspired by the dahlia flowers indigenous to Mexico, nostalgia, and uses a perfume decanter style bottle to create a luxury tequila that can be sipped straight or mixed in cocktails.
in this section:
press release spread
I created this press release by compiling articles, links, and photos. It was used by sales team to pitch the product in liquor stores, bars, and restaurants in addition being submitted to beverage industry publications and other news sites.
photo retouching & color grading
I color graded and retouched photos shot by Guy Aroch For Tequila Dahlia Season 1. I used the photos that had already been edited by their team as a reference of what the color grading and skin retouching should look like. The photos were used for digital marketing and social media.
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retouched
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original
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retouched
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retouched
charity event concept
I designed this poster, ticket, and wristband concept created for a charity concert event sponsored by Tequila Dahlia. The theme is a blend of Dahlia’s existing branding and the funky style of the 70s, specifically the sunken living room. The charity concert event would raise money for Regarding Her, a non-profit that promotes the advancement and empowerment of female restaurateurs.
pinterest strategy & board curation
I formulated the content strategy and led the team on Pinterest best practices. I was responsible for creating, curating, and maintaining the boards with photography from the shoot, found imagery, and images from press articles. Check out their Pinterest here.
