mezcal el silencio
Mezcal El Silencio is an artisanal mezcal brand that is rooted in ancient traditions, spiritual lore, and hand craftsmanship.
01 / Display ads
02 / Posters
03 / Email marketing
04 / Casa Silencio postcards
in this section:
display ads
Large display ads created for the Find Silencio Wherever You Are campaign. Created for Consumer’s Liquor on Sunset Blvd and Yucca Market.
posters
Typographic posters created used photos shot in house and some stock photos. Using typography, layout, textures, and lines of copy, these posters were created as part of an Instagram content strategy campaign.
email marketing
Newsletter redesign created in Mailchimp. Features a header image that changes weekly, a feature story, and a cocktail recipe.
I designed new header images each week for the newsletter. The design task was to explore within the brand aesthetic and use the line “FIND SILENCIO WHEREVER YOU ARE”. I used images shot in house, stock images, different layouts, and type treatments to make creative headers for each newsletter.
casa silencio postcards
Casa Silencio is an extension of the Mezcal El Silencio brand and experience. It's a high end boutique hotel and distillery located in Oaxaca, Mexico. Under the direction of the creative director, I designed these postcards as part of the experience for potential guests and to convey the unique aesthetic and vibe of Casa Silencio. The cards were printed and placed inside the Black Magic invite box as well as posted to Instagram for marketing purposes.
