ELIQS
Eliqs is a custom beverage company where customers can design a completely custom beverage with the expertise of the in-house design team or choose from a library of design templates to add their own images and text. Customers can chose their beverage type from a house menu of alcoholic and non-alcoholic options. Cans can be used at almost any event or occasion, or even just for fun. Some popular examples of use cases are: weddings, bachelor/ette parties, birthday parties, gifting, album launches, store openings, pop ups, golf tournaments, vacations, and more.
01 / Packaging graphics
02 / 3D can renders
03 / Custom can design
04 / Gifs & GIPHY brand channel
05 / Trade show booth design
in this section:
PACKAGING GRAPHICS
I assisted the creative director in the packaging graphics design for the branded shipping boxes for customer cans. The box is made up of two components: the outer brown cardboard box and an inner thin cardboard box with cutouts that holds the cans. To make the mockups for the multiple iterations, I photographed the plain box outside and imposed the graphics over them in photoshop to be able to get a more accurate visualization of what the boxes would look like in real life.
3D CAN RENDERS
I modeled new 3D can renders in Blender using a reference image of the actual 12 oz. cans and experimented with different textures to get the appearance of the aluminum and plastic label to look as true to life as possible. I then translated the 3D render into an editable file in Photoshop so that labels could easily be switched out and lighting and shadows could be adjusted. The 3D mockups were to be used across all parts of the business such as mockups for Instagram, mockups for sharing custom can designs with clients, emails, sales sheets, presentation decks, and product images on the website. I also made an animation of the can rotating so customers can get a 360 view of the label - the animation videos were used for Instagram posts.
can mockups for instagram
360 CUSTOM CAN DESIGN MOCKUP TO SHARE WITH CLIENT
3D RENDERED SCENES
custom can design
Although my job function was more about the Eliqs in house needs and not too involved with the custom can design, I wanted to try designing a can as a gift for my sister’s graduation. The only direction given was to use the pictures and text she provided and make it look like something from a streetwear brand.
gifs & giphy brand channel
Using Photoshop, Premiere, AfterEffects, and Blender 3D I created branded Eliqs gifs. When searching for gifs on Instagram stories powered by the GIPHY search engine, customers could search “eliqs” to be able to use the gifs on their own stories. I used these gifs when reposting UGC to stories Take a look at the Eliqs brand channel on GIPHY here.
trade show booth design
Part of the sales strategy at Eliqs was being a vendor in the promotional products industry. The sales team would attend local and put of state trade shows to talk about the products and pitch services to potential new clients. Each vendor was given an allotted space on the trade show floor where they could set up their branded booth and hand out marketing materials or samples. I designed the booth layout, sourced where all of the different materials could be purchased from (backdrops, banners, tablecloths, shelves, etc.), and designed the graphics on all of the materials. I created this 3D scene in Blender to provide a visual of how the booth should be set up.