DIZZY

Dizzy is a canned wine brand with two varietals (chardonnay and alicante bouche) by influencer Tana Mongeau. The brand is marketed towards 20-somethings who may be new to tasting wine as “soft, sweet, and a little bit wild”, an approach that’s reflective of Tana’s personality.
One of my tasks was to manage the Instagram account (starting 06.15.22) by creating posts, reposting UGC, writing captions that were fun and appealed to Tana’s audience, and scheduling posts.

in this section:

red wine launch socials

I created Instagram feed posts and story to promote the red wine leading up to its launch date. I was directed to use the can colors of the red wine and a Y2K inspired look for the graphics. I used Blender 3D to model the wine cans in various scenes and the metallic pink DIZZY logo animation, Photoshop for gifs, and Premiere to edit videos. I was responsible for designing the posts using sourced images and images from the shoot designed by Tana and her team, reposting UGC to both feed and stories, writing the captions, and scheduling the content.

DIZZY red wine teaser reel posted to Instagram. It currently has over 100k views and over 1,200 likes. Check it out here.

packaging inserts

I designed 7” x 5” postcard style packaging inserts for members of the DIZZY wine club subscription and for the launch of the red wine for the holidays. The inserts have descriptions of the wine’s tasting notes and add a branded touch that people often repost to their Instagram stories.

emails

Branded emails I made for the DIZZY white wine launch and announcement of the wine club.

gifs & giphy brand channel

Using Photoshop, Premiere, AfterEffects, and Blender 3D I created branded DIZZY gifs for both the white and red launches. When searching for gifs on Instagram stories powered by the GIPHY search engine, customers could search “drinkdizzy” to be able to use the gifs on their own stories. Take a look at the DIZZY brand channel on GIPHY here.

Previous

ELIQS
Next

POSTERS